S.E.E.D adidas x Culture Con

S.E.E.D is a program powered by adidas that helps women of color who have been under-resourced and overlooked in the sneaker design space. A booth was creative for Culture Con attendees to learn more about the program and also be able to create a design to a pair of their own superstar sneakers to take home.

Senior Producer: Stephanie Vanessa Middleton

Photographer: Lalea Raymond